Question Free Essays

In an essay I read titled â€Å"To What End Military Power?† by Robert J. Art he looks at how and when force should be used. He suggests that there are four purposes of using forces: defensive, deterrent, compellent, and swaggering. We will write a custom essay sample on Question or any similar topic only for you Order Now Considering their usefulness today. What do you think Art means by his final quote that `The best way to keep the peace is first to prepare for war`? Military power or military assistance is not relevant to America’s policy. Rather military action is secondary even third to military assistance policy. This is due to internal administrative problems such as demilitarization or the commercialization of the military, political subversion, and not direct military attack is not in the official agenda of American military after its experience during Korean War. Globalization, in turn, opens up the door for the American to become vulnerable toward attacks from the global nations. Hence, our defense must be powerful. America is being put into a containment policy and is elevated to its commitment to defend other countries. It is compelling the military use in foreign policy. This policy increases the defense budget because it requires, besides military or defense equipment and accessories, administrative strategic and alliances in the forms of military commitments and military intervention. Question#2 (145 words) What is redundancy and why is it necessary when looking at transformation of the military. Redundancy is to simulate the military administrative structure and functional concepts which was established early in the previous American warfare but with some modification. Some of the redundancies, with a transformation strategy, may include forcible entry of mounted forces, establishment and enhancement of battle command, enhancement of soldiers, platforms, and forces protection capabilities, enhancement of theatre support capabilities, deployment and support infrastructure. In addition, the key functional concepts of the military are the creation of modularity, tailored and multifunction forces that can be rapidly deployed; increasing special operation forces; enhancing explosive ordinance disposal capabilities; enhancing security and protection capabilities; enhancing comprehensive medical diagnostic, prevention and treatment capabilities to the soldiers; increasing effort of counter-terrorism; and deploying support infrastructure as just-in-time soldiers inventory. As part of joint functional concepts, the redundancies require inter-dependencies in terms such as joint battle command, joint fires and effects, joint air and missile defense, joint force projection, and joint containment. How to cite Question, Essay examples Question Free Essays A SAMPLE OF PREVIOUS MANAGING MARKETS EXAM QUESTIONS 1. â€Å"Marketing is just about putting the gloss on the products we provide† Discuss with reference to marketing orientation and the marketing concept. 2. We will write a custom essay sample on Question or any similar topic only for you Order Now You have been asked by the Chief Executive of Frozen Food Manufacturer, Birds Eye, to produce a marketing plan: 2a. Analyse and evaluate macro-environmental factors affecting the plan 2b. Analyse and evaluate customer and competitor issues affecting the plan a. Indicate some possible ways of segmenting the market for mobile phones. Discuss how each approach can be used for marketing decision making 3b. If you were a new player in the mobile phone market how would you go about positioning yourself in the market? 4. You are a market research agency who has been approached by a company who is considering entering the market for MP3 players. Produce a research plan that will help their decision making. 5. How would the marketing mix for a Swatch watch compare with that for a Rolex Watch? 6. Discuss fully which, if any, element of the marketing mix is the most important in the successful marketing for family cars. Fully justify your arguments and conclusions and illustrate your arguments with examples. 7. Discuss fully, giving justification for your arguments, which distribution policies – intensive, selective, or exclusive – would be most suitable for the following products. ) luxury executive cars, b) Levi jeans, c) handmade ladies and gents’ knitwear, d) Omega wristwatches, e) flavoured yoghurt, f) mature farmhouse cheese. 8. A mobile phone company has approached you as marketing consultant to help it increase sales to the youth market. The company has asked you to put forward a promotional strategy. 8a. How you develop the promotional strategy? 8b. What would you consider to be the most important elements of the promotional mix for this target audience? How to cite Question, Papers

Health Care Services Marketing Experience †Myassignmenthelp.Com

Question: Discuss About The Health Care Services Marketing Experience? Answer: Introducation Customers experience and statements adds value to the services of the industries. The statements include the perceptions and thoughts of the customers regarding the received services. These perceptions act as an essential factor for formation of the brand image. The adjectives emotional and economical gains an important position in the contents generated by the customers regarding the received treatment. The actual scenario of the market, places the adjective economical in a higher pedestal than emotional (Berkowitz 2016). This is in terms of the motive to grab hold of the hot seat, which compromises the needs, demands and requirements of the customers within the ambience of competition. Countering this, primary objective of the companies and organizations is the attainment of success; however, it should not be by putting the needs, demands and requirements of the customers as the second priority (Sweeney et al. 2015). All these aspects align with the true essence of the aspect of cu stomer service. This essay speculates the role of the managers of healthcare organizations of Australia. The major drive behind this speculation is to peek into the impact of managerial role on the wellbeing of the customers through the means of delivering quality customer services. The above flow chart depicts the processes after the patient visit the hospital or healthcare centre. This arrival places the patient at the centre of the business. The question mark in the component patient in the system relates to the complications, which the patient is compelled to undergo for receiving quality healthcare treatment and medications. Typical examples in this direction are the formalities, which needs to be completed by putting the signatures in the documents and papers. The next component, availability of the nurse connotes the business processes required for admitting the patient. Delving deep into the interrogation, it takes the attention of the readers towards the instructions of the nurses to wait for their call to meet the doctors and get the required treatment (Kemp, Jillapalli and Becerra 2014). Negligent attitude in this direction might prove fatal for the patient in need of emergency medical treatment and first aid. In view of this perspective, the document al formalities are nullified. On the contrary, consciousness of the nurse towards the provision of emergency services health the wounds of the patients. This consciousness is one of the prime responsibilities of the nurse and the other staffs in terms of achieving customer satisfaction. In fact, employment of one nurse, as the assistant of the doctor helps in studying the suffering and ailments of the patients (Zainuddin, Russell-Bennett and Previte 2013). If one of the nurses record the pulse, other blood pressure and another one, urine and weight, under the supervision of the doctor, the burden of the doctor. Presence of the doctor is essential in these cases for mitigating the errors in taking the history of the patient. Consciousness of this fact helps in delivering the appropriate treatment to the patient, which is the prime objective of the healthcare organizations in order to expand their corporate social responsibility (Kitapci, Akdogan and Dortyol 2014). The real situation of the hospitals and healthcare centers is entirely different. In most of the cases, the patient needs to wait for long time for meeting the doctor. Ultimately when his turn comes, the doctor hardly listens to the requirements of the patients and carelessly prescribes some medicines. In addition to this, these medicines lack quality, which makes the healing process an elongated one. When the family members go to complain, the managers turn deaf ears. This stains their personality and contradicts the inner essence of the term service. This contradiction nullifies the mention of customers in this context. The means of survey and feedback possesses flexibility to upgrade the standard and quality of the healthcare services. However, a systematic approach needs to be revealed by the personnel for the achievement of positive outcomes. Even if the nurses are not on duty, other staffs need to put on duty to look after the needs and requirements of the patients (Amin and Zahora 2013). A customer help desk is an effective example of this. Here, skilled and efficient officers need to be recruited, who would properly convey the needs, demands and requirements of the patients to the higher authorities. The customer care executive needs to be courteous, so that the customers get an assurance of quality treatment and cure. Adopting social media is an effective step in providing quality services to the customers. Uploading the latest activities on the official website and social networking sites makes the customers aware of the steps undertaken by the staffs towards the improvement of their lifesty le. In this context, feedbacks are an initiative towards standardizing the quality of the healthcare services to expand the business horizon. The feedbacks and contents posted by the customers need to be regularly viewed by the personnel (Batalden et al. 2015). This is in terms of bringing innovation in the existing services. Carelessness in this regards creates a negative image in the minds of the customers. All these reflect the positive side of the staffs in terms of enhancing the stability in their relationship with the customers. On the other hand, lackadaisical attitude towards upgrading the quality of the services correlate with the negative side of the term services. It creates fissures in the relationship between the healthcare personnel and customers. Consistency in seeking effective measure to restore the stability compels the patients to switch hospitals, care homes and others. These turnovers provide the contemporary brands with the opportunity to achieve customer satisfaction by delivering quality care and treatment. Failure to adopt innovation in the healthcare services adds vulnerability to the market position of the healthcare organizations. This vulnerability adds uncertainty to the betterment of the patients from their sufferings and ailments (Gountas et al. 2014). Delving deep into the aspect, vulnerability and uncertainty questions the expertise of the personnel in te rms of the pledge that they took to serve the mankind. There goes a saying, Health is wealth. If health degrades, humans become incapable of performing the basic tasks of survival. This incapability necessitates the need for visiting the hospitals, healthcare centers for receiving care and treatment. Receiving ill treatment from the staffs aggravates the complexities in terms of curing the ailments. This ill-treatment stains the relationship making the delivered services vague. On the other hand, revealing kind, cooperative and understanding attitude towards the needs, demands and requirements of the customers adds value to the services provided by the staffs for ensuring the wellbeing of the patients (Hardyman, Daunt and Kitchener 2015). Seeking innovative ways to cure the wounds of the patients makes the staffs a savior in terms of providing them an escape from the sufferings and ailments, which they are suffering. This innovation nullifies the concept of waiting for receiving cure for their illnesses. If the appointments are taken onl ine, much of the time is saved in terms of the formalities, which acts as an obstacle in receiving getting the much needed medication (Minvielle et al. 2014). As a final touch, it can be said that evaluation possesses flexibility in terms of preserving the stability in the relationship with the customers. This preservation itself expands the scope and arena of the healthcare marketing. References Amin, M. and Zahora Nasharuddin, S., 2013. Hospital service quality and its effects on patient satisfaction and behavioural intention.Clinical Governance: An International Journal,18(3), pp.238-254. Batalden, M., Batalden, P., Margolis, P., Seid, M., Armstrong, G., Opipari-Arrigan, L. and Hartung, H., 2015. Coproduction of healthcare service.BMJ Qual Saf, pp.bmjqs-2015. Berkowitz, E.N., 2016.Essentials of health care marketing. Jones Bartlett Publishers. Gountas, S., Gountas, J., Soutar, G. and Mavondo, F., 2014. Delivering good service: personal resources, job satisfaction and nursescustomer(patient) orientation.Journal of advanced nursing,70(7), pp.1553-1563. Hardyman, W., Daunt, K.L. and Kitchener, M., 2015. Value co-creation through patient Management in health care: a micro-level approach and research agenda.Public Management regards creates a negative image in the minds of the customers.,17(1), pp.90-107. Kemp, E., Jillapalli, R. and Becerra, E., 2014. Healthcare branding: developing emotionally based consumer brand relationships.Journal of Services Marketing,28(2), pp.126-137. Kitapci, OAnswer:., Akdogan, C. and Dortyol, I.T., 2014. The impact of service quality dimensions on patient satisfaction, repurchase intentions and word-of-mouth communication in the public healthcare industry.Procedia-Social and Behavioral Sciences,148, pp.161-169. Minvielle, E., Waelli, M., Sicotte, C. and Kimberly, J.R., 2014. Managing customization in health care: A framework derived from the services sector literature.Health Policy,117(2), pp.216-227. Sweeney, J.C., Danaher, T.S. and McColl-Kennedy, J.R., 2015. Customer effort in value operations activities: Improving quality of life and behavioral intentions of health care customers.Journal of Service Research,18(3), pp.318-335. Zainuddin, N., Russell-Bennett, R. and Previte, J., 2013. The value of health and wellbeing: an empirical model of value creation in social marketing.European Journal of Marketing,47(9), pp.1504-1524.

How important is Friar Lawrence, in his language and his actions to the development of Romeo and Juliet Essay Example

How important is Friar Lawrence, in his language and his actions to the development of Romeo and Juliet? Essay Friar Lawrence plays a key role in Romeo and Juliet, as an advisor to the couple, as the cleric who marries them to each other, and by planning the means of their escape from Verona. Throughout the play, his intentions may be played as being good (although this is debatable), however, the ironic outcome of his various failed stratagems is to bring about the lovers deaths, which he should have foreseen and ought to have avoided. His actions are heavily ironic, as he says in his first speech, Virtue itself turns vice being misapplied (1.3.21), meaning that even well-intentioned clerics can cause immense evil and suffering through their actions. Similarly, he advises Romeo Wisely and slow, they stumble that run fast (2.3.94) which is in obvious contradiction to his agreement to marry a couple who have only been together less than hour! Although Lawrence is able to prevent Romeo from killing himself after his banishment (3.3.109-199) it is arguably his irresponsible encouragement of the romance, and his conduct of an unlawful clandestine marriage which brings Romeo, and then Juliet to the depths of despair. Lawrence could be played an unworldly and somewhat naà ¯Ã‚ ¿Ã‚ ½ve man, perhaps well-intentioned, but also vainly ambitious (to end the feud), and with little real sense of the depths of hatred between the feuding families. Zeferellis film makes clear the scale of the public violence surrounding the families vendetta, and the degree to which innocent bystanders are drawn in. We will write a custom essay sample on How important is Friar Lawrence, in his language and his actions to the development of Romeo and Juliet? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on How important is Friar Lawrence, in his language and his actions to the development of Romeo and Juliet? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on How important is Friar Lawrence, in his language and his actions to the development of Romeo and Juliet? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer However, Buz Luhrmans (1996) version cast Pete Postlethwaite as a hippy Friar Lawrence, whose retreat from reality and knowledge of plants and potions is due to a drug habit. This resurrects a note familiar to Shakespeares first audience, that Franciscan friars were immoral people, whose outward spirituality was often just a cover for a life of vice. Such immoral clerics were familiar from medieval mystery plays, anti-catholic propaganda, and Marlowes Doctor Faustus, which cast the demon Mephistopheles as a friar. Lawrence, in his hillside cell, could be seen as remote from the reality of his community, and therefore a poor choice of an advisor for the couple, who more than anything need informed, practical advice. People often shop around for the advice they can agree with, and Lawrence is the only person in Verona who would encourage this marriage, since he believes it offers an opportunity To turn [the] households rancour to pure love. (2.3.92) A celibate churchman would not be many teenagers first choice of an advisor, and the couple only choose him because they cannot trust anyone else. The couple cannot trust their parents or extended families, and Romeo shuts out Mercutio and Benvolio from his thoughts. Juliet hasonly the Nurse to confide in, who is an even less reliable advisor. When he first appears collecting plants on a hillside above Verona, he may seem a rather distracted and professorial figure. He believes nought so vile that on earth doth live, / But to the earth some special good doth give which seems naà ¯Ã‚ ¿Ã‚ ½ve after what we have seen of the behaviour of the Capulet and Montague servants (1.1) and especially Tybalt, who needs no encouragement to violence, and spurns good sense and moderation (1.1. 68-9 1.5.52-7, 1.5.88-91) His actions are illegal, according to (1) the English law of marriage, (2) Catholic canon law, as the marriage he concludes is clandestine, done without the consent of the couples parents. Moreover, Romeo and Juliet are minors (at least in England), and here the plays exotic Italian setting allows Shakespeare to suspend the audiences disbelief. If Lawrence does not know what he has done, he is foolish naà ¯Ã‚ ¿Ã‚ ½ve, whereas if he does, he is dishonest. Evidence for the second point of view is the way he arranges Juliets faked death (4.1.89-120) as the means of helping her avoid the hastily planned marriage to Paris. Unlike Romeo, Juliet does not fully trust Lawrence, fearing he might poison her Lest in this marriage [to Paris] he should be dishonoured /Because he married me before to Romeo? / I fear it is. (4.3.24-28). When she says he hath still been tried a holy man (4.3.29) her belief seems a rationalisation, grudging at best: at this point, she has no alternative but to trust the friar. When Juliets drugged body is been discovered, Lawrence calmly and efficiently stage manages her removal, proving he can when he needs to be be an accomplished liar, or (at best) an improviser. The Capulet family clearly trust him, (4.2.13; 4.2.31) and his actions are, by any standards, a betrayal of that trust. Later on, Juliets doubts are vindicated, as Lawrence abandons her after Romeos suicide. Having failed to prevent this, Lawrence should foresee Juliets likely reaction, which is, of course, to kill herself. Lawrences final desperate plan is to dispose of [Juliet] / Among a sisterhood of holy nuns (5.3156-7) His use of the the verb dispose could be significant, implying he is more concerned about his own reputation, safety and interests than in Juliets. She considers herself a grieving widow and has no vocation to be a celibate religious. This action shows once again Lawrences cavalier attitude to religious ceremonies and vows; he will marry people who barely know each other, and encourage the ordination of people with no vocation. Hearing the arriving Capulets, his main fear is for himself, saying I dare no longer stay (5.3.159), leaving Juliet to contemptuously (?) reply, Go, get thee hence, for I will not away. (5.3.160) For the second time in the play, she is abandoned by an unreli able, self-reserving adult in whom she had placed her trust. Lawrences use of language at various points in the play is extremely skilful, which only serves to underline the crassness of his final remark to Juliet. He is generally well able to manipulate others feelings, as in (3.2) where he adroitly shames Romeo out of his first suicide attempt by accusing Romeo of first effeminacy and then irrationality: Art thou a man? Thy form cries out thou art yet Thy tears are womanish; thy wild acts denote the unreasonable fury of a beast. He uses cleverly puns Unseemly [i.e. improper] woman in a seeming [i.e. apparent] man; / Or ill-seeming beast in seeming both! (3.2.107-112). He then skilfully urges Romeo to stay alive and consider his wife, as his death would slay thy lady that in thy life lives (3.2.115-6), which is of course what happens in (5.3). Similarly, in (4.5) Lawrence emphasises the grieving Capulets guilt in Juliets first (apparent) suicide, which he blames on the familys thirst for promotion and advancement by an unwanted marriage to Paris, whereas the Capulets true rationale was pressing the marriage as a means of distracting Juliet from her ostensible grief for Tybalt. Lawrences wordplay is extremely clever, as he harps on the Capulets desire to see Juliet well-married; they meant to see her married to a good man, whose steady character and honest affection for Juliet was plain for all to see. Now, in the death chamber Lawrence emphasises the iniquity of the Capulets pressing the marriage to Paris for its economic benefits. Now, he argues, Juliet is, in death advancd / Above the clouds, as high as heaven itself (4.5.69-74). He uses a series of clever oxymorons to point out the way in which, by trying to make Juliet happy, they unintentionally compounded her misery: O! in this love, you love your child so ill (4.5.74). He continues, Shes not married well, that lives married long; / But shes married best that dies married young (4.5.76-8); this must not make much sense to the listening Capulets, but is full of significance (and dramatic irony) for the audience. Unknown to her family, Juliet is already married well and by the prologue choruss prophecy, we know she will not be married long and will indeed die young. It also makes us speculate what Lawrence believes would have happened in view of Romeo and Juliets hasty marriage if the couple had somehow been able to survive and be together for a decent length of time. Lawrences most eloquent and effective speech is his final brief (40 line) summing up of the plays action (5.3 229-269). This is dramatically necessary to inform both the Monatague and Capulet families, as well as the Prince, of the full truth of the preceding events. Often cut from productions on the grounds of redundancy, this speech can be dramatically effective, moving audiences, as it clearly moves those on stage, so that ironically Lawrence is final able to shock and shame the couples feuding families into a final reconciliation. As in (4.5), Lawrence does not seek to soften the blow for the grieving parents. On top of the horror of seeing the gore of the tomb, which they can see for themselves, Lawrence draws their attention to both their dead bodies and previously hidden past history (Romeo, there dead And she, there dead, 5.3.231-2); he persistently asks the audience to confront the tragedy of their deaths, as well as those of Paris and Tybalt (5.3.234-64), thus emphasising the scale of the tragedy almost a whole generation wiped out for nothing. He then reveals the truth of the lovers relationship, adding a note of pathos by commemorating the couples devotion and fidelity, underscoring their hidden identities as bride and groom, husband and wife (husband to that Juliet, Romeos faithful wife, 5.3.231-2). Lawrences recapitulation of events demands that the audience relive and reconsider the totality of the plays action. It is also an opportunity for Lawrence to spread the blame for those events on to others, before only at the end accepting any blame himself. His short date of breath (5.3.229) is arguably an appeal for sympathy before beginning his account. At first, he merely notes that I married them and quickly glosses over the self- compromising details of their stolen marriage-day (5.3.233). Everyone is held accountable: You [Capulets] Betrothd and would have married [Juliet] perforce, /To County Paris (5.3.237-29). Juliets wild looks and suicide threat (4.1.49-69 )forced Lawrence into action. He then goes into the bare facts of his plan: the feigned death, reviving Juliet in his cell, and bringing Romeo back from Mantua, drawing first Friar John (5.3.250-252) and then the Nurse (5.3.266) into his tangled web. He glosses over his final hasty plan, so his final acceptance of responsibility and plea for punishment arguably sounds less sincere (5.3.266-269). He omits to say why he is too scared to stay with the desperate Juliet and prevent at least her suicide. While Romeos final letter to his father confirms most of Lawrences account, (5.3.286-290), Lawrence has arguably spun the story of the lovers courtship, marriage and death in his own favour. The last word on Lawrence in the play goes to the Prince, who still says We still have known thee for a holy man [emphasis added]. This line, which eerily echoes Juliet (4.3.29, above) could be made to bristle with tension, and the family members could be directed to blanch at any attempt to clear the Friar. And even if the Princes words are meant to be taken at face value, one wonders if he and the grieving families will be so forgiving later. In conclusion, Friar Lawrence is a morally ambiguous character in the play, whose actions play a great part in the lovers tragedy, and whose motivation is anything but clear and straightforward.

Macy’s Essay Example

Macy’s Essay Example Macy’s Essay Macy’s Essay Macy’s is a wholly-owned indirect subsidiary of Federated Department Stores, Inc.   It is a part of a retail organization, which sells a wide range of merchandise such as apparel and accessories for men, women, and children, home furnishings, cosmetics, and other consumer goods.   The operations of Macy’s are largely affected by pressures from its competitors including department stores, mass merchandisers, specialty stores, and other retailers.   Apart from competitors, Macy’s operations are also affected by the spending levels of general consumer, which are characterized by consumer confidence and employment levels. In the past years, Macy’s, under the governance of Federated Department Stores, Inc., has been focused on four key priorities in order to improve business.   These priorities include simplifying pricing, improving overall shopping experience, differentiating and editing merchandise assortments, and communicating better with customers a more brand focused marketing. The Federated Department Stores, Inc. in which Macy’s is an indirect subsidiary believes that a total marketing strategy will surely improve company success as well as gain advantage over its competitors.   As such, it has implemented the 5 P’s of marketing, which include the 4 P’s (product, promotion, place, and price) and an added P, that is, people.   In terms of product, the company eliminated intermediaries’ costs, which allowed good quality, produced higher margins, and lowered consumer prices.   As to promotion, the national television advertising served as a significant factor for Macy’s.   Through Macy’s standing as a single national brand of Federated Department Stores, Inc., the production costs have been lowered.   Consequently, the cost per exposure of national television is low.   On the other hand, the company makes it a point to strike a balance between national branding and local implementation of its products.   In terms of price, the company offers value for its customers through lower costs for products, administration, store operations, and marketing.   The fifth and final factor for the company’s total marketing strategy is people.   The company believes in well-trained and committed professionals that can offer great value for business and consumers.   Its people encompass passion for fashion, attention to detail, and belief in the power of store display. On the other hand, one of Macy’s largest competitors is JC Penney.   JC Penney also belongs to the retail industry.   It is focused on conducting extensive customer research, measuring marketing productivity, product development and sourcing, developing new training programs for its employees and minimizing operational risks related to communication and information systems. In 2006, JC Penney began making use of an online survey in order to accumulate customer feedback on store shopping experience.   The information obtained is utilized by the company’s stores to enhance efforts on improvements, which will better meet its customers’ needs. JC Penney monitors its external environment as part of its efforts on measuring marketing productivity.   Its external environment includes retail competitors, consumer trends, current economic outlook, and retail industry.   The company makes use of post-event analyses and other measurement tools to understand strategies, strengths and weaknesses, and performance of its competitors. JC Penney has acknowledged that it should be able to maintain its reputation among its constituents in order to achieve its strategies.   The company supports individual responsibility to its customers, investors, regulators, suppliers and the public through training, code of ethics, policies, and mechanisms.   It has maintained that it should focus on its integrity and reputation, which has always been a key aspect in the company’s success. Macy’s and JC Penney both belong in the retail industry.   As such, it is inevitable that competition is situated between the two companies.   Although Macy’s has already established its competitive position, a defense strategy should always be a priority to keep up with the changing strategies of its competitors such as JC Penney.   Company goals should always be able to complement its business strategy, thus, entails several key success factors.   The competition among retail companies is getting stiff.   Macy’s can open its doors to investors as it expands operations in order to meet its strategic objectives.   The company may get additional resources through initial public offering of their shares after which will be directed to a secondary market.   If Macy’s would be able to open to investors and eventually penetrate into a reputable secondary market, it will indicate more opportunities for the company to raise the necessary funds.   Another possible way is the forging of business combination or acquisition of smaller competitors in order to integrate the resources of combined business segments. As to promotion and advertising, Macy’s should provide considerable information for new services and monthly promotions.   The advertising technique to be used by Macy’s should be conventional yet practical and should be preferred by most clients who do not want to waste time going through a lot of links before they finally reach their selections or purposes.   If Macy’s intends to harness the power of the internet in doing business, it should also consider the design of the website as this would serve as the interface between itself and its clients or customers.   Macy’s should ensure that browsing over the website is convenient and components appearing thereon are functional.

Construction Legal Studies Essay Example | Topics and Well Written Essays - 2000 words

Construction Legal Studies - Essay Example The government has developed the Joints Contract Tribunal (JCT) forms and representatives RIBA, which covers a wide range of topics in the construction of a building. There are forms that assist all parties involved in determining the price cost, lump sum, agreements between employer and builder, the construction of streets, additional provisions, etc. These forms are very detailed and if followed, will make the project easier, more manageable, and more acceptable to all. This will result in fewer risks of liabilities. If the employer abides by the Standard Form of Contract and follows his/her duties as listed, he/she will find that all will be more efficient. The architect, Clerk of Works, and others are specialists in their specific field and know better how to perform these duties. Therefore, the employer does not have to take on these responsibilities, will not what to do and what not to do, and will also know what his/her rights are in the case that the contractor becomes bankrupt. Finally, the employer will be less liable should a situation arise. The Joints Contract Tribunal (JCT) forms lay out the architect’s instructions and he must abide by the guidelines, which are set forth in Clause 4.1 of the form. To keep each other accountable, determinations by the employer and contractor are listed in complete details on Forms 27 and 28. The building contract should lay out all the roles, responsibilities, and rights of each and every employer and employee. ... If the employer abides by the Standard Form of Contract and follows his/her duties as listed, he/she will find that all will be more efficient. The architect, Clerk of Works, and others are specialists in their specific field and know better how to perform these duties. Therefore, the employer does not have to take on these responsibilities, will not what to do and what not to do, and will also know what his/her rights are in the case that the contractor becomes bankrupt. Finally, the employer will be less liable should a situation arise. The Joints Contract Tribunal (JCT) forms lay out the architect's instructions and he must abide by the guidelines, which are set forth in Clause 4.1 of the form. To keep each other accountable, determinations by the employer and contractor are listed in complete details on Forms 27 and 28. The building contract should lay out all the roles, responsibilities, and rights of each and every employer and employee. The Architect's instructions should follow the guidelines as listed in the JCT. The same applies for Architects 1 and 2 as should also apply for Employers 1, 2, and 3. All has been presented and laid out in JCT and if Construction Legal Studies 3 followed precisely whilst adding specific details pertaining to the specific project and staff. Another avenue to take in order to insure that the on-site construction is managed effectively to avoid problems is be familiar with the occasions that require the issuance of a certificate. Legal Studies (2002) lists the matters that require certificates to be issued: a. Practical Completion of the Works. (17.1) b. On making good defects. (17.4) c. Damage by frost due to injury which took place before the practical

Energy Efficiency in Design & Construction Coursework

Energy Efficiency in Design & Construction - Coursework Example The old and traditional way of constructing building with the help of steel and glass are now considered inefficient after sufficient research in this area and new methods have been developed that can help in saving energy significantly (Rosemary, 2006, p. 5). Among all other sectors, commercial building sector is that sector, which consumes most of the energy. This is because of the ever-increasing number of commercial and public activities that require an increasing amount of heating, cooling, and air conditioning. Furthermore, with the growth of information technology, and the role that it is playing in improved means of communications; it is also adding to be one of the highest energy consuming sources. Ways to go Energy-Efficient! Some of the energy inefficient ways of construction include â€Å"investing in traditional HVAC (heating, ventilation, and air-conditioning), mercury vapor, or halogen lighting, using glass that does not resist heat loss and the like† (IEECB 201 2, 2012). ... ly and efficiently, installing motion sensors in rooms and offices that would turn off the lights automatically when no one is in the room and the like. Following are some of the energy efficient ways of designing and constructing that can not only help in controlling global warming, but can also save companies and residents millions of pounds (IEECB 2012, 2012). Alternatives to ventilation, heating and air conditioning have been found that give the same effect but consume much less energy. For example, double glazed windows are an amazing alternative to air-conditioning and it stops the heat from outside to enter inside. At the same time, it also acts as an instrument to cut noise. Similar is the case with compact fluorescent bulbs that save a lot energy as compared to their old counterpart, incandescent bulbs. Using thermal envelopes is one of the techniques to keep the heat where it is supposed to be. Thermal envelopes include everything and anything that separate the indoor of th e house from the outside. This includes proper insulation, wall, and roof assemblies, windows and the like (Crosbie, 1998, p. 14). Using wood for making house is extremely energy efficient. The houses made from wood are not only energy efficient, but also they are also long lasting and stable. R-value is an important factor in determining the intensity of insulation. The insulation material with high R-values would have higher heat resistance and thus are more energy efficient. The number of windows and its careful placement also helps in carefully saving the energy and using it efficiently. This is because windows become a medium of losing heat and in a typical house, windows lead to approximately 25 percent of heat loss. Therefore, experts suggest that in an energy efficient house, there

Local Policy Essay Example | Topics and Well Written Essays - 750 words

Local Policy - Essay Example (Ulin,2002) They believe that a diverse group of people fosters an environment conducive to creativity, productivity and high performance that affords each individual the opportunity to reach their fullest potential. Proper facilitation and administration provides leverage to the diversity of America as a competitive advantage in the global aspect that they face and to make America a better place to live and prosper for immigrants such as the Irish. Diversity in the workforce has contributed to the emergence of awareness and acceptance of employees from different races, ages and gender. Women are now more involved in different sectors and has made notable contributions as well. The traditional notion that women should be limited to the four corners of the house with the ultimate position as a housewife is now long gone. Single or married women, with or without kids, are continuously striving to flourish their own career profiles for their self-fulfillment and also to help in the financial capacity of the household. Gender discrimination can still be an issue but not as progressive as it previously was. However, working women are still subject to stereotypes and biases for some of them may be possible victims of prejudice and bias. Most companies have the tendency to hire and retain working women w... Most companies have the tendency to hire and retain working women who are still single and without any kids. Ideally, they believe that these single women have fewer responsibilities to fulfill for they are free from the familial problems that arise from arguments with husbands or kids getting sick. This can be an issue for this notion is somewhat subjective and does not really apply to all for there are still working mothers and wives who are able to do their jobs very well. Being a mother is already a huge responsibility and being a wife in another tedious task. However having multiple roles to perform outside the workplace may hinder or permit these working women to perform and stay at par with the single women in the workforce. The City of Los Angeles shall work toward implementing the principles of CEDAW to ensure the protection of human rights, including the elimination of discrimination against women and girls. (Willard, 1991) The impact on the criminal justice system is that in undertaking the enforcement of this Ordinance, the City of Los Angeles is assuming an undertaking only to promote the general welfare. It is not assuming, nor is it imposing on its officers and employees, an obligation, the breach of which creates any liability in money damages to any person who claims that the breach proximately caused injury. This ordinance does not create any private cause of action. (Ordinance 175735). The Commission on the Status of Women developed guidelines regarding gender analysis. Each department reports annually to the Commission on the Status of Women, in accordance with the established guidelines, on how it is implementing the provisions of CEDAW and